E40 – 1 LUV

Description

Along with former NFL player Chester McGlockton, E-40 opened a Fatburger franchise in Pleasant Hill, California, which has now been shut down. E-40 has promoted a forthcoming publication, E-40’s Book of Slang, since 1998, but as of 2013 the volume has not yet been released. He is also a spokesperson for Landy Cognac, and he opened the now-defunct Ambassador’s Lounge, a nightclub in Downtown San Jose.

In late 2007, E-40 announced a new line of energy drinks called “40 Water.” He also has several other ventures in the beverage industry, including the wine industry, where he has released three wines including a red blend called “Function,” a moscato and high-alcohol fortified wine called “Mangoscato.” The wines are branded using the rapper’s real name, Earl Stevens. In December 2014, he released a premixed cocktail beverage called Sluricane Hurricane, inspired by the 1995 hit song “Hurricane” from his group the Click.

In December 2015, E-40 released a line of malt liquor called “E-40”, available in 24 oz. cans and 40 oz. glass bottles.

E-40 is also an investor and has his own investment company. He was an early investor in social media apps Clubhouse and Convoz.