T.I. – What You Know (Music Video)

“What You Know” is a Grammy Award-winning multi platinum hip-hop song by the Southern hip-hop artist T.I., and the first official single from his 2006 album King. The song also serves as the theme song to the 2006 film ATL in which T.I. stars. The song peaked at number three in the US and was certified 2x platinum by the RIAA. The song is also played during the end credits of the film and the video is included as a bonus feature on the DVD.

Song information

The critically acclaimed song is produced by DJ Toomp from Zone Boy Productions, with additional keys by Wonder Arillo. It utilizes an interpolation of Roberta Flack‘s version of The Impressions‘s “Gone Away” and of the song “Hey Joe“, written by Billy Roberts but popularised by Jimi Hendrix.

Music video

The video took place in California. The beginning starts where comedian Mike Epps calls T.I. on his cellphone asking T.I. to come and hang out with him. T.I. said he will be there because he has a movie premiere (for the film ATL) to attend that night. The next scene shows him in a Bentley Continental driving through the neighborhood with Young Dro in slow motion and T.I. rapping in front of a white background. After that scene is showing him walking with a Louis Vuitton backpack in slow motion.

Next scene he stops by Mike Epps‘ house. After that scene is showing him rapping in different clothes in front of a black and white screen. Then the video showing T.I. gambling with Mike and his crew. The video showing a bunch of women in rollerskates with spinning rims. After that scene it shows him playing chess with his friend. After that scene, he chooses a suit to wear to the premiere with the assistance of three women.

Finally a bunch of black Cadillac Escalades pull up for the premiere. T.I. and his co-star Lauren London, along with the rest of the cast, Jason Weaver, Evan Ross, and Jackie Long walking on the red carpet along with a cameo by Travis Barker. Next scene is where they show scenes to the movie. The party scene, T.I. shakes the champagne and squirts it out everywhere. T.I.’s group P$C, Lauren London and co-stars makes a cameo appearance at the party. At the end, T.I. cleans his glasses and shows him dancing at the party.