Quik Is The Name is the debut studio album by American hip hop artist and producer DJ Quik, released by Profile Records on January 15, 1991. Production was mainly handled by DJ Quik himself along with his executive producers Courtney Branch and Tracy Kendrick. Recording sessions took place throughout 1990 at Westlake Recording Studios in Los Angeles, California, with a production budget of $30,000.
The album debuted and peaked at #29 on the US Billboard 200 chart, selling over 50,000 copies in its first week in America. The album was certified Gold 4 months after its release on May 30, 1991, and Platinum 4 years later on July 26, 1995. As of 2005, the album has sold over 1,068,203 copies in United States.
DJ Quik was signed by Profile Records in the summer of 1990, after they heard his 1987 mixtape “The Red Tape”. He was the most expensive signee that Profile had ever acquired and was also the first artist to have got a six figure deal on the label. Quik revealed to Vibe (magazine) that “Quik Is The Name was originally supposed to be a mixtape that I was going to sell in the ‘hood. I recorded it on a Tascam four-track. I did all the over-dubs, all the blending, and mixed it down on one of those Maxell metal tapes they used to sell. But along comes Dave from Profile Records looking for me like, ‘Hey dude, I heard your cassette, man. Come sign with us.’ [laughs] There was a bidding war between Fred Munao at Select Records and Cory Robbins and Profile. Cory ultimately ended up beating Fred out and I signed with Profile.”