Up in It is the second album by the Afghan Whigs, released in 1990 via Sub Pop. It marked the first time Sub Pop had released an album by a band hailing from outside the northwestern United States.
Trouser Press wrote: “Typically gauzy Jack Endino production instantly brands Up in It as a Sub Pop issue. While the increased volume follows suit, the Whigs still wax more lyrical than their thrash’n’burn label contemporaries.”The New Rolling Stone Album Guide wrote that “thudding production hides the band’s latent smarts in sludge.”[5] The Dallas Observer deemed the album “the first indication grunge could be created in a vacuum (i.e., Cincinnati) by four isolated 20-year-olds just as potently as if it were manufactured by a whole slew of Mark Arms.”
