Pearl Jam – Do The Evolution
Description
Music video
The animated music video for “Do the Evolution” was co-directed by Kevin Altieri, known for his direction on Batman: The Animated Series, and Todd McFarlane, better known for his work with the popular comic book Spawn and Korn‘s 1999 “Freak on a Leash” video. The video was produced by Joe Pearson, the president of Epoch Ink animation, and Terry Fitzgerald at TME. It was written and developed by Pearson and Altieri with input from McFarlane and Vedder. The total production time on the music video was 16 weeks. The animation pre-production was produced by Epoch Ink Animation at their studio in Santa Monica. Under Altieri and Pearson’s supervision the Epoch team boarded and designed the short in less than six weeks. Once McFarlane, Vedder, and Sony gave their final approvals, the designs were outsourced at Seoul to be animated at Sunmin Image Pictures and Jireh Animation. Over a four-week period, a team of over one hundred artists worked to deliver the finished animation.
Once the final animation was back in Los Angeles, California, Altieri, McFarlane, and Vedder edited the final cut at Vittello Productions. In a press release, McFarlane stated, “We choose to work with people who convey a particular attitude and this video is a tribute to that attitude,” while Pearl Jam stated, “As artists we are challenged to expand the meaning of our work and by utilizing this visual medium and working with a visionary like Todd, we were able to further explore some of the themes we depicted in the song “Do the Evolution”. Basically we’ve tried to make a good stoner video.” The video premiered on August 24, 1998, on MTV‘s 120 Minutes. The video was the band’s first since the final video for Ten, “Oceans”. At the 1999 Grammy Awards, the music video received a nomination for Best Music Video, Short Form. The video clip for “Do the Evolution” can be found on the Touring Band 2000 DVD as one of the Special Features.
