In January 2023, the band shared a series of photos in which Howlin’ Pelle held up protest signs on Hollywood Boulevard that read “The Hives Must Album Now!” and “Honk If You Want a New The Hives Album”. A new series of merch was also shared, featuring both the former slogan and one that read “The Hives! Make Records or Go Home!” A second set of photos was shared in early February, with Almqvist now holding a sign that read “Where Is the New The Hives Album”. The campaign continued with photos of Arson, Carlstroem and Dangerous “joining the protest” and wearing the new merch.
In May 2023, the band confirmed that their sixth studio album, The Death of Randy Fitzsimmons, would be released on 11 August 2023. The band also shared the album’s lead single “Bogus Operandi”, marking their first new release in four years. That same month, the band began a tour of the UK and Ireland in support of Arctic Monkeys. A second single from the album, “Countdown to Shutdown”, followed in June 2023. Its music video featured a cameo from the band’s former bassist Dr. Matt Destruction, who played an office worker. Prior to the release of the album, the Hives released a further three singles: “Rigor Mortis Radio”, “Trapdoor Solution”, and “The Bomb”. The Hives later embarked on a global tour in support of the album throughout Europe and America that concludes in 2024
